Independent Consultant, Marketing and Business Development
August 2013 - present
I am fortunate to have built a successful marketing career in New Orleans and have the privilege of working with a diverse group of clients. I enable business growth and revenue through strategic marketing and brand enhancement.
I have also been a small business owner, always eager to bring new concepts to the retail community. My latest was a business called NOLA Craft Culture. I conceived the brand, wrote the business plan and gained financing, established and opened the businesses to great successes and sold it to my partners.
Vice President, Sales & Operations
Sucre: A Sweet Boutique - New Orleans, Louisiana
March 2012 - August 2013
Sucre is a New Orleans based confection studio with restaurant/retail stores/Sweet Boutiques, a website, wedding cake business and wholesale division. I was able to successfully take this small local brand to the national gourmet market.
Responsible for all sales divisions including Retail, Internet, Business to Business and Corporate, as well as seeking new avenues for sales for this unique business. Also responsible for all company management outside of the Kitchen including, but not limited to, administration, human resources, fulfillment and distribution of products and emergency management.
Executive Vice President
Mignon Faget, Ltd. - New Orleans, Louisiana
April 2001 - February 2012
Responsible to all aspects of sales, marketing and administration for New Orleans based jewelry design, manufacturing and sales firm. Responsible for strategic growth and development of all sales channels including retail, wholesale, corporate sales and special commissions and direct response.
Focus on promotions, merchandising, marketing, public relations and all philanthropic endeavors of the company. Responsible for human resources including the development and implementation of company’s first-ever employee manual and policies. Developed company training programs for sales division. Also responsible for intellectual property law and company security.
Regional Marketing Director
Verizon Wireless - Gulf Coast Region
March 1997 - April 2001
Began with company as PrimeCo Personal Communications in the position of Marketing Communications Manager and received promotions to the position of Regional Marketing Director. Responsible for all aspects of advertising, public relations and marketing including but not limited to the build out plan demographics for the Gulf Coast Region. Also responsible for sports marketing, sales promotions and pricing programs. During this time in the wireless industry I was directly responsible for or consulted with markets in Orlando and Tampa, Florida and Houston, Corpus Christi and the Rio Grand Valley,Texas, in addition to the New Orleans/Baton Rouge/Mississippi Gulf Coast/Mobile and Pensacola market.
New Orleans Magazine Top Female Achievers - 2012
Newcomb College Alumni Association Outstanding Alumnae Award - 2006
New Orleans Living/Southern Woman Magazine Spirit Award Recipient - 2006
Gambit Magazine Forty under Forty -2002
MC Media Kingfish Magazine New Orleans Best Catch - 2001
PrimeCo Personal Communications, Impact Award for service excellence 1998
Advertising Club of New Orleans, ADDY Award recipient for excellence in advertising 1992, 1993, 1994, 1996.
Fashion Group International, Awards for excellence in advertising and promotion 1992, 1993, 1994, 1995, 1996, 1997
Creative concept development
Public relation strategy
Sales channel strategy
Retail sales training
Store layout for effectiveness
Creative writing, copy writing, etc.
Tulane University, New Orleans, Louisiana
1985 - 1988
B.A. from Newcomb College, Language, Writing and Rhetoric with an emphasis in expository writing. Post graduate studies in Marketing.
William Woods College. Fulton, Missouri
1984 - 1985
Ben Franklin High School, New Orleans, Louisiana
1980 - 1984
Krewe of Muses, Officer 2000 - 2021 Floats/Theme Chairwoman – 2000 - present
City of New Orleans, Office of the Mayor, Tricentennial Committee for Hospitality & Special Events, 2016 - 2018
The Neutral Ground Side - Worked with neighbors to preserve the Napoleon Avenue neutral ground, 2014-2016
Touro Bouligny Security District Board of Directors – 2011 – 2016
Broadmoor Improvement Association, Board Trustee – 2005-2009, Repopulation, Neighborhood Leader
Ogden Museum of Southern Art, O What a Night Chairman -2008
Women of the Storm – 2006 - 2011
Rebuilding Our Communities, Board of Directors – 2006 - 2008
City of New Orleans , City Council Hurricane Recovery Advisory Committee – 2005-2006; Retail Redevelopment Committee - 2006
COPSII, Citizens Organization for Police Support of Second District, Board of Directors – 2005 - 2008
Dress for Success, Advisory Board – 2004-2005
Audubon Riverside Neighborhood Association - Founding Board of Directors and Communications Chairman, 2002
Friends of the Library - Board of Directors – 2000, Membership Committee Chairman – 2000
New Orleans Symphony Creshendo Board of Directors – 1999-2000
Contemporary Arts Center, Board Of Directors - 1996-97, 1997-98, 1998-1999; Executive Secretary - 1997-98; Membership Committee Chairman - 1996-97, 1998-1999,
New Orleans Police Foundation, Walk The Beat Chairman – 1997, 1998; Walk The Beat Committee – 1999, 2000; Fundraising Committee – 1998; Creator of Walk The Beat, 5K walk/run benefiting the NOPD
New Orleans Film and Video Society, Film Festival Gala Committee – 1998, 1999, 2006
Preservation Resource Center, various committees1996, 1999
NO/AIDS Task Force, Art Against AIDS Committee - 1994
Fashion Group International, Board of Directors – 1994; Alpha Committee – 1995