“Creativity can solve almost any problem. The creative act, the defeat of habit by originality, overcomes everything.”
― George Lois
BIOGRAPHY: Virginia Saussy builds successful brands. With over thirty years of experience in marketing, sales, advertising, public relations and business development, she knows how to make a brand iconic and plan a path to the next level of success.
While working with Sucre, a New Orleans based Sweet Boutique and confection studio, Virginia strengthened administrative management, reorganized fulfillment and revamped sales and marketing efforts. Within eighteen month she had defined a wholesale product line and introduced a beloved local brand to the national gourmet and specialty food marketplace, expanding distribution by over three hundred percent.
In her tenure at Mignon Faget, Ltd., Virginia Saussy enabled company growth through strong branding and relationship marketing, taking sales from $1.3 M to over $13 M; and saving the company from tragedy after Hurricane Katrina. She established this local jewelry designer as an artist, connected community leader, philanthropist and Louisiana legend, securing her place in history with a traveling retrospective exhibition in 2011.
Virginia spent several years in corporate America developing the network that would become Verizon Wireless through marketing demographics and negotiated roaming agreements and pioneering the wireless retail industry with innovative strategy and rate plans still used today. She encouraged a national corporation to value localized marketing and used it to build brand strength and customer loyalty.
After Hurricane Katrina, Virginia used her skills to repopulate a devastated New Orleans neighborhood, engaging property owners and citizens of New Orleans to force its survival and establishing Broadmoor as the come-back story of the city. Her devotion to her city has benefited numerous community organizations. She is a charter member, twenty year officer, theme chairwoman, and a creative force behind one of the city’s most popular carnival organizations, The Krewe of Muses.
Virginia Saussy has been honored with numerous awards including Gambit Magazine’s 40 Under 40 (2002), Newcomb College Outstanding Alumnae (2006), and Top Female Achiever by New Orleans Magazine (2012) and is a frequent speaker at area universities.
Beginning her career in advertising agencies as a copy writer, media buyer and account executive, Virginia realized her marketing passion was to understand all aspects of the product marketing spectrum, from research to concept to advertising to sales to distribution to customer service, giving her the perspective to enable positive impact for success. Her latest ventures include opening her own businesses such as the instantly iconic NOLA Craft Culture and reviving local companies like the upcoming Nick's Original Big Train Bar, returning soon to Tulane Avenue.